Inspired by washoku - the Japanese passion for precision and attention to detail when preparing healthy and wholesome foods - Panasonic designed solutions to inspire real food experiences.
Our goal was to show the use of the products throughout the day including a sequence with consistently tracking shots to visualise the passing of time.
I was also the agency lead creative and co-director on set for the production of the commercials for Panasonic's EX700 and EX780 TV models, which we shot in Berlin, Germany.
project lead, concept, script and storyboard development, compositing, edit
After Effects, Premiere Pro